This project is an example of a Request for Proposal we send prospective clients. This case is somewhat unique in that Mercedes was a former client of Simplepart and decided to give their business to a competitor. After their contract expired, Mercedes expressed interest in returning to the Simplepart platform. The before and after highlights the current parts site as designed by the competitor vs. what we propose their new site to include.
This also showcases the importance remaining consistent with a client's brand identity while incorporating the base level platform structure.
The Before
- As a luxury brand, Mercedes relies heavily on bespoke imagery. Competitor site does not embrace the essence of the brand's identity.
- No distinction between maintenance parts and aftermarket accessories. These two user experience journeys are motivated by very different factors and should appeal to those needs.
- Lack of on-page confirmation that parts fit the selected vehicle lead to purchase hesitancy and loss of sales.
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The After
- Intentional consistency with brand guidelines and identity both satisfy the client's requirements and affirm customers' expectations that they are shopping for their luxury brand vehicle.
- Separate and unique visual design between maintenance parts and aftermarket accessories gives clear user journey expectations while tailoring each experience for the "need" vs. the "want".
- On-page guided navigation is displayed as soon as potential hesitancy or cart-add opportunities arise in order to increase purchase confidence and increase sales.
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