The Control Panel is the Simplepart backend tool for OEM and dealer clients. It's mainly used as a reporting and marketing tool: allowing clients to monitor sales, ROI, etc., and to run promotions and customize marketing materials within their parts sites.
Backend tools are notoriously low on the list for UX/UI updates, especially considering its use as a B2B tool. After drastically decreasing our site stand-up time through our Reference Template Project, our design team began the slow journey of optimizing the control panel experience. This is an example of a new way for clients to monitor and interact with their reports.
The Before
- Reports page default view offered a pre-expanded taxonomy of reports. Not only did this create a long list that required much scrolling, it was also hard to visually distinguish between the reporting tiers.
- The reports list was understandably a sidebar, but with no report selected, users are introduced to a blank page that was ripe for interaction opportunity.
- Once a report was opened, the only possible view was a spreadsheet offering no quick insight into the trends and statistics of the data.
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The After
- The default view offers a collapsed taxonomy of reports that decreases the visual overload of the hundreds of reports available. Increased visual distinction between the tiered information reduces confusion of where a report sits within the hierarchy.
- "Favorite" and "Recent" reports are added to the main window to reduce time searching for frequently and recently viewed reports.
- As development resources become available, later phases of the reporting dashboard will introduce new ways to analyze and interact with data from each report.
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